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COVID-19 Advisory: Our tourism businesses look forward to safely welcoming New Brunswickers, with precautions in place to keep guests protected. Please stay up-to-date on current Public Health alerts and bring your personal mask with you. 

A culture shaped by notes and bars.

What will be the soundtrack to your New Brunswick explorations? The natural music of the crashing sea and the peaceful forests? Or the instrumental music brought to life by talented people in our province’s concerts, festivals, cafes, bars, streets, and kitchen parties? Because wherever you go, one or the other seems to follow you—and set the mood in a most wonderful way. 

Music is the sound of culture. Here in New Brunswick, music both defines our people, and is defined by them. With musical roots in Irish, Scottish, and Acadian styles, even the most contemporary music by young and experimental New Brunswick musicians is often influenced by these traditions. So tune into the vibrant and creative soundtrack of New Brunswick, and feel the culture and history of this place in your heart.

Hit up a festival

From jazz to hip hop, bluegrass to fringe, Acadian to classical, New Brunswick has festivals and events for any music lover. And you’ll discover them all across the province, in urban areas but also in rural, off-the-beaten-path venues. Celebrating with music doesn’t get more authentic. A few you can keep an ear out for include the Harvest Jazz & Blues Festival, Acadie Rock, and Lamèque International Baroque Music Festival.

Listen right now!

Why wait until you’re here to enjoy our music? Add some New Brunswick flavour to whatever you’re doing right now and set the stage for the real thing when you arrive.

#NbatHome — During the 2020 global spring lockdown, New Brunswick musicians came together to offer hope and healing in the form of song. Check it out.

NB Road Trippin’Windows down, radio UP. It’s the only way to roll when you hit the road in New Brunswick. We’ve got the soundtrack to your road trip adventure right here, with 100% NB artists to lead you from coast to coast and everywhere in between.

NB After Dark – For those nights spent under the stars and around the campfire. Kick back, relax, and chill to the sounds of New Brunswick.

Acadian Essentials –  From classic, inspirational, and patriotic songs to seafarer, sing-along, and party tunes, discover the story of the Acadian people through the sounds of Acadie.