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A sweet story with a long history.

Whether drizzled over pancakes, added to a smoothie, frozen into candy, or used in a cocktail, maple syrup is a distinctively delicious way to add some sweetness. In New Brunswick, maple syrup has a long history—and it continues to be produced all over the province.

Indigenous peoples were the first to collect maple sap and boil it to create syrup, long before the arrival of European settlers. French settlers learned from the Indigenous peoples how to tap trees, collect the sap in buckets, and boil it to reduce it to sweet syrup—or sugar slabs to be stored for later use. Today, the work is more efficient, with large sugaring operations using tubing to connect tapped trees. An average tree yields about 40 litres of sap, which equals one litre of maple syrup.

New Brunswick is the third largest maple producer in the world, with a production of over three million kilograms of maple syrup annually, and it’s exported in 35 countries. If you want to experience New Brunswick culture, then tasting maple syrup must be on the menu—and a visit to a sugar camp is the best way to dig in.

You can also find countless tempting maple products at farmers’ markets and independent boutiques across the province. Maple syrup, maple taffy, jam, jelly, granulated sugar, candy, maple butter, and even maple vinaigrette or barbecue sauce—plus, many New Brunswick craft alcohol producers create delicious special edition maple-based drinks. You’ll want to bring it all home with you!