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Film, Theatre and Dance

Your seat is waiting. They say that a great story is immersive. That it surrounds you. That’s exactly the power of a story told through film, theatre, and dance. And in New Brunswick, you can experience that power, and the artistry of our creative people, at theatres across the province.

Moncton and Dieppe

Your hub for all things fun in the heart of the Maritimes Perfectly positioned between the Fundy and Acadian coasts, Moncton’s got just what you need at all the right times. Fresh off a Bay of Fundy adventure? Recount stories over a 5-star meal. Headed to the beach soon? Stock up on cottage essentials. Give the kids the thrill of their lives; watch the tidal bore; hit the shops and see what you might discover. In this city, kids and parents each get exactly what they want.

Zoos and Aquariums

Up close and personal with creatures great and smallIt’s always thrilling for kids to see wild animals and ocean creatures up close and in “person”. It’s more than just the novelty of a living creature that’s not a dog or cat (or squirrel!) It’s a reminder that we are not alone—we are just one of the living beings that call earth home. And New Brunswick is the perfect place for the kids to have that experience.Magnetic Hill Zoo

Music and Performances

A culture shaped by notes and bars. What will be the soundtrack to your New Brunswick explorations? The natural music of the crashing sea and the peaceful forests? Or the instrumental music brought to life by talented people in our province’s concerts, festivals, cafes, bars, streets, and kitchen parties? Because wherever you go, one or the other seems to follow you—and set the mood in a most wonderful way.

Fundy Coastal Drive

From asphalt to ocean floor to awestruck.The tide may rise and fall. But your heart rate will stay elevated. This 460 km (286 mi.) drive leads you on a breathtaking voyage along the wild Bay of Fundy coastline. Home to the world's highest tides, Fundy is a true natural wonder. With whales breaching off the coast, fossil-filled mudflats to explore, and coastal islands to kayak around, this natural treasure will fill you with awe, no matter how you approach it.

Charlotte County and Fundy Isles

Authentic Maritime moments in Southwest NB.In the southwestern corner of New Brunswick, along the Bay of Fundy, you’ll find the Charlotte Coastal Region, which touches the U.S. border. In this area, exploration will take you to wave-swept shores, lighthouses, beaches, coastal trails, and provincial parks. Watch for breaching whales from the comfort of your expertly guided boat; spend a night in Saint Andrews, an iconic seaside escape; island hop from scenic beauty to costal adventures.

Acadian Coastal Drive

Acadian culture will sweep you off your feet.Get ready to meet wonderful new people, and experience beautiful old traditions. This 750 km (466 mi.) excursion takes you into the heart of the rich, spirited, and historic Acadian culture. The very definition of joie de vivre, this coast is a celebration of sandy beaches, warm hospitality, and beautiful destinations—including the Bouctouche Dunes and Chaleur Bay.

Rivers

Go with the flow—or fight the current. Every river has two sides. Down current and up. And both are worth exploring—it just depends on the kind of mood you're in. Go ahead and amble lazily along with the flow of the water. Take it slow and take it all in. Or, be bold, and challenge yourself to an upriver, whitewater fight. No matter what, like a river cuts through the earth and finds its way through the landscape, it has a way of getting under your skin, and finding its way into your very soul.

Family Fun

New Brunswick was made for family fun.We all know how it is—the hectic schedule of everyday life makes family less about emotional connection, and more about getting through it all. Where the kids need to be driven; what activity each kid has when; and who made their lunch? Opportunities to connect—to truly enjoy each other's company—are few and far between. It usually takes getting away to get closer again. And New Brunswick makes reconnecting not only a given, but so much fun!

Boating and Sailing

Timeless scenery along storied waterways Boating and sailing in New Brunswick is an experience that’s so much deeper than the immediate pleasure of being on the water. Here, a voyage by sea, lake, or river is also a trip into the past. Because you’re travelling the same waterways—and enjoying the same vistas—that have been used by countless people for centuries before you. With 5,000 km (3,100 mi.) of coastline both rugged and gentle, 2,500 lakes, and a maze of other waterways, New Brunswick is a paradise for boating and sailing.

Historic Sites

Discover over 1500 historic sites.History lives in the present. The events, ideas, and peoples of the past have shaped what our lives look like today. When you explore New Brunswick’s historic sites—our town squares, buildings, churches, fortifications, lighthouses, railway stations—you immerse yourself in tales that continue to be told. Through architecture and landscape, the stories of New Brunswick’s people and cultures come alive for you to experience.

Lobster and Seafood

A taste of coastal living.The crack of a lobster’s shell, warm melted butter… enjoying a lobster is an experience that never loses its sense of specialness. And it—along with snow crab, oysters, shrimp, clams, caviar, and fish—is on the menu across the province.

Birdwatching

Don’t forget your binoculars.Many species of birds live in and migrate to New Brunswick's wilds and cities, making birdwatching here fascinating. Take it slow. Wait patiently, and remain in the moment. You will be rewarded with great sightings, and maybe even a “lifer”—a bird you see for the first time.

Shopping

For necessities. But mostly for fun!If you enjoy shopping, you know very well that it’s not just about the purchase. It’s the thrill of the hunt! A great shopping excursion is an adventure. Most sizeable communities in New Brunswick are home to a shopping centre or mall. Champlain Place, in Dieppe, is the largest mall in the province, and one of the largest in Atlantic Canada with over 140 shops and services.

Saint John

The only city on the Bay of Fundy Walk narrow streets of well-preserved, 19th-century architecture; linger in the historic Saint John City Market and adjacent King’s Square; spend time relaxing in a café or microbrewery. There’s no other place in the Maritimes where the urban charms of a vibrant, historic city nestle up against the grand, natural allure of a world-famous bay.

Tidal Bore

The bore is anything but. Rivers flow in one direction. Right? Not always. Sometimes nature throws us a curveball. And when we witness one, it reminds us—in the most palpable way—that we aren't always in control. Though we are all a part of nature, we are also at its mercy. And that is a powerful realization. Case in point: the tidal bore.

Indigenous

Our original heritage.Indigenous peoples have inhabited the region for thousands of years; the Mi’gmaq in northern and eastern New Brunswick, the Wolastoqiyik (Maliseet) along the Saint John River Valley, and the Peskotomuhkatiyik (Passamaquoddy) in the St. Croix River watershed. The three nations are part of the Wabanaki Confederacy, which also includes the Penobscot and Abenaki nations of Maine. Wabanaki, meaning "Land of the Dawn”, designates a large area including Maine and the Maritime provinces.

Mountains

Find yourself above the fray of modern life. When you escape to New Brunswick’s Appalachian Mountains, you connect more deeply with your own true spirit. But you also discover an intensely meaningful separation. Here, 400-million-year-old mountains invite you to embrace vertical distance from hectic everyday life. The Appalachian Mountain Range—a chain of ancient, eroded mountains that have created river valleys and low, gently rolling hills—is the most mountainous region in New Brunswick. Breathe deeply as you journey along clean waterways and through magnificent woods.