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Acadian Coastal Drive

Acadian culture will sweep you off your feet.Get ready to meet wonderful new people, and experience beautiful old traditions. This 750 km (466 mi.) excursion takes you into the heart of the rich, spirited, and historic Acadian culture. The very definition of joie de vivre, this coast is a celebration of sandy beaches, warm hospitality, and beautiful destinations—including the Bouctouche Dunes and Chaleur Bay.

Acadian Peninsula

A life defined by the sea.Dig into a spread of freshly-caught seafood; get out on the water; explore isles and seaside communities; dive into the richness of Acadian joie de vivre. On the Acadian Peninsula, culture adds a dash of flavour to your trip.

Music and Performances

A culture shaped by notes and bars. What will be the soundtrack to your New Brunswick explorations? The natural music of the crashing sea and the peaceful forests? Or the instrumental music brought to life by talented people in our province’s concerts, festivals, cafes, bars, streets, and kitchen parties? Because wherever you go, one or the other seems to follow you—and set the mood in a most wonderful way.

Historic Sites

Discover over 1500 historic sites.History lives in the present. The events, ideas, and peoples of the past have shaped what our lives look like today. When you explore New Brunswick’s historic sites—our town squares, buildings, churches, fortifications, lighthouses, railway stations—you immerse yourself in tales that continue to be told. Through architecture and landscape, the stories of New Brunswick’s people and cultures come alive for you to experience.

Scenic drives

Every road leads to wonder. The open road is freedom. And vacations are defined by freedom. The freedom to explore the routes that feel right, and to stop wherever your heart takes you. So jump in a car, hit the road, and take in New Brunswick at your own pace. There are five signature scenic drives—each with colour-coordinated road signs to guide you.

Museums

Our stories. Yours to discover. You’ll naturally encounter fascinating New Brunswick stories on your travels, no matter where you venture. Our towns and villages carry history in the people, language, landscape, and buildings. Our shorelines and their natural monuments are shaped by time itself. Even the trees in our forests are grand memories of time past. But when it comes to getting to know New Brunswick, you simply have to visit one of our museums and historic sites.

Winter Biking and Fat Biking

Snow tires season on two wheels.Biking in winter? Of course! It's the season where a blanket of snow softens the rough terrains and turns the trails into a roller coaster bliss.

Moncton and Dieppe

Your hub for all things fun in the heart of the Maritimes Perfectly positioned between the Fundy and Acadian coasts, Moncton’s got just what you need at all the right times. Fresh off a Bay of Fundy adventure? Recount stories over a 5-star meal. Headed to the beach soon? Stock up on cottage essentials. Give the kids the thrill of their lives; watch the tidal bore; hit the shops and see what you might discover. In this city, kids and parents each get exactly what they want.

Southeast

Dip more than just your toes into this region. Jump into the warmest saltwater beaches in Canada; follow the music to the richness of Acadian culture; camp by the sea or explore a provincial park. A seaside treasure, Kent County and the Southeast region is equal parts warm water and friendly people.

Birdwatching

Don’t forget your binoculars.Many species of birds live in and migrate to New Brunswick's wilds and cities, making birdwatching here fascinating. Take it slow. Wait patiently, and remain in the moment. You will be rewarded with great sightings, and maybe even a “lifer”—a bird you see for the first time.

Maritimes

Fun, authentic, welcoming, and proud. Maritime culture is defined by its connection to the sea—it’s a history of people living near, by, and on the ocean. It’s shaped by people’s reliance on natural resources. It’s why it shines so brightly in the fishing villages, farming areas, and small, livable cities that dot our landscape as much as so many lighthouses.

Lobster and Seafood

A taste of coastal living.The crack of a lobster’s shell, warm melted butter… enjoying a lobster is an experience that never loses its sense of specialness. And it—along with snow crab, oysters, shrimp, clams, caviar, and fish—is on the menu across the province.

Lighthouses

Follow the coastline (one lighthouse at a time). Nothing defines New Brunswick’s coastline more than the lighthouses that still stand tall as sentinels of the sea. Getting close to them is feeling close to the seafaring history that shaped this place. The lower St. John River has a unique inland system of lighthouses that was designed to safely guide the old paddlewheeler steamers along the river in days gone by. The coastal lighthouses were known as “sea lights,” while the lighthouses on New Brunswick’s inland shorelines were called “beacon lights”.

Cycling

Be the power that lets you see and do moreWhen you enjoy one of New Brunswick’s scenic road trips, you are treated to an experience you’ll remember. But when you hit the road—or trail, or path—by bike, you add an extra dimension to your travels. You can turn down even the most narrow side path. You can explore places you otherwise may not have imagined. In New Brunswick, cycling isn’t just a healthy and fun way to get from A to B. It’s a way to enjoy more of everything the province has to offer.

Apple Orchards and U-Picks

Fields of flavours. Crisp, crunchy apples, fresh from the tree; sweet and tart berries, dark and delicious; gorgeous fresh vegetables, straight out of the fields; there’s nothing quite like the taste of produce picked from a small, local farm. And New Brunswick has all of your favourites! Strawberries, raspberries, blueberries, and countless fresh vegetables like corn, squash, potatoes, and tomatoes are available at roadside farm stands, and at special U-pick farms. Bring your appetite and get ready to taste something delicious!

Miramichi

Legendary fishing lives here.Famous for its world-class salmon fishing and local friendliness, this is one city that lets you experience the best of what the great outdoors has to offer. A trip to the City of Miramichi and its valley is about authentic spirit, nature, and a total sense of renewal.

Covered Bridges

Cross over a century of timeGet ready to be whisked away to a simpler time—New Brunswick’s covered bridges are living records of times past. A covered bridge is a timber-truss bridge with a roof and siding. These coverings extend the bridge’s lifespan by shielding it from the worst the Canadian winter can throw at it, and they were once an integral part of life in New Brunswick communities. You can still find these structures in most areas of the province – 57 of them – but Kings County, in the Sussex area, is the Covered Bridge Capital of Atlantic Canada.

Magnetic Hill

Do you trust your own perception? Cars simply don’t roll uphill. It's impossible, right? Well, drive to the bottom of this world-famous hill, shift into neutral, and be prepared to be amazed. Your car will roll uphill in total defiance of natural law, even as your brain is telling you it's simply not possible. Is it magnetic, an illusion, or a gravitational mystery? Stories about Magnetic Hill have been around since the early 1800s, and this wondrous place has been puzzling visitors for decades.

Boating and Sailing

Timeless scenery along storied waterways Boating and sailing in New Brunswick is an experience that’s so much deeper than the immediate pleasure of being on the water. Here, a voyage by sea, lake, or river is also a trip into the past. Because you’re travelling the same waterways—and enjoying the same vistas—that have been used by countless people for centuries before you. With 5,000 km (3,100 mi.) of coastline both rugged and gentle, 2,500 lakes, and a maze of other waterways, New Brunswick is a paradise for boating and sailing.

Our Roots

A multifaceted cultural fabric. The culture of New Brunswick—as felt in our music, foods, language, festivals, built environment, and history—is a fascinating mélange influenced by Indigenous, French, British, Irish and Scottish settlers, that is constantly changing with the influx of people from other parts of the world.

Art Galleries

Discover established and emerging artists—and a deeper understanding.If your dream getaway is as much about inspiration as relaxation, then you’ve found what you’ve been searching for. On display across New Brunswick are countless international works of art, national treasures, and regional art. But you’ll also discover work by local artists and artisans from the past and modern day—each offering insights and ideas on our people and our place in the world.

Hiking

Hike the terrain that renews you the most The simple act of walking. One foot in front of the other. We all do it every day, but how often do we do it in a place that makes us feel intensely alive, connected, and free? When you hike in New Brunswick—whether a short stroll in an urban park, or a long-distance excursion through mountainous terrain—you never simply walk. You unchain your mind from life’s worries. You intimately experience the vastness of our world. You become a richer person.

Parks

The feeling of living without limitsNo walls. No deadlines. No expectations. Take a deep breath—when you explore New Brunswick’s 12 parks, you celebrate the freedom of living on your terms. Take it all in at your own speed. Cruise along Eastern Canada's best mountain biking trails; hike to waterfalls tucked away in lush forests; camp under starry skies; or just lounge on a beach. There's no better way to recharge your batteries than with some time well spent in our great outdoors.

Albert County

It all starts with the Bay of Fundy. Walk on the ocean floor (or paddle on the surface around the flowerpot rocks); cross a covered bridge; crack into a lobster feast. When you’re in Albert County, it’s hard to not focus on the wonders of the Bay of Fundy. But these world-famous tides are just the beginning.

Trails

Feel more alive with every step The deeper you venture into the forested wilds, the deeper your sense of being refreshed. Our pure, natural world—its smells, sounds, and sights—has the power to renew you. Embrace it and chase it—with 80% forested land, New Brunswick is rich with opportunity both on and off the beaten path.