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Shopping

For necessities. But mostly for fun!If you enjoy shopping, you know very well that it’s not just about the purchase. It’s the thrill of the hunt! A great shopping excursion is an adventure. Most sizeable communities in New Brunswick are home to a shopping centre or mall. Champlain Place, in Dieppe, is the largest mall in the province, and one of the largest in Atlantic Canada with over 140 shops and services.

Farmers Markets

From farm to table.Farmers’ markets are wonderfully authentic, dynamic, and local experiences. Here, local growers, artisans, performers, and residents unite in a friendly and casual mélange. It’s one of the best ways to feel the authentic energy of a place. Become a part of one of these gatherings, and you’ll enjoy social mingling, discussions with growers and vendors, and of course countless fresh foods, delicious baked goods, and satisfying treats.

Made In New Brunswick

Take home some genuine New Brunswick. New Brunswick’s history is one of resourcefulness. Of making the most of the land, and of using our own ideas, hands, and labour to manufacture the products our people need. Today, that’s as true as ever. New Brunswickers are proud of the products we make, and are even more proud to share them with visitors. So watch for locally-made treasures in your travels, such as art, jewelry, woodwork, pottery, or even soap.

Family Fun

New Brunswick was made for family fun.We all know how it is—the hectic schedule of everyday life makes family less about emotional connection, and more about getting through it all. Where the kids need to be driven; what activity each kid has when; and who made their lunch? Opportunities to connect—to truly enjoy each other's company—are few and far between. It usually takes getting away to get closer again. And New Brunswick makes reconnecting not only a given, but so much fun!

Zoos and Aquariums

Up close and personal with creatures great and smallIt’s always thrilling for kids to see wild animals and ocean creatures up close and in “person”. It’s more than just the novelty of a living creature that’s not a dog or cat (or squirrel!) It’s a reminder that we are not alone—we are just one of the living beings that call earth home. And New Brunswick is the perfect place for the kids to have that experience.Magnetic Hill Zoo

Boating and Sailing

Timeless scenery along storied waterwaysBoating and sailing in New Brunswick is an experience that’s so much deeper than the immediate pleasure of being on the water. Here, a voyage by sea, lake, or river is also a trip into the past. Because you’re travelling the same waterways—and enjoying the same vistas—that have been used by countless people for centuries before you. With 5,000 km (3,100 mi.) of coastline both rugged and gentle, 2,500 lakes, and a maze of other waterways, New Brunswick is a paradise for boating and sailing.

Birdwatching

Don’t forget your binoculars.Many species of birds live in and migrate to New Brunswick's wilds and cities, making birdwatching here fascinating. Take it slow. Wait patiently, and remain in the moment. You will be rewarded with great sightings, and maybe even a “lifer”—a bird you see for the first time.

Camping

From rustic to glamping.There are few better ways than camping to slow down, breathe deeply, and enjoy the pleasures of having nothing at all weighing on your mind. New Brunswick has stunningly beautiful places to find your peace and quiet.

Paddling

Thousands of kilometres of waterways to discover.When you’re just inches from the surface of the water, and gliding silently through it, you and the natural world you’re exploring become one. In New Brunswick, there are swift rivers and calm ones, scenic coastlines, picturesque lakes, and placid bays.

Cross Country Skiing & Snowshoeing

Warm up to winter exploring.Winter is for adventure. Or winter is for hibernating. In New Brunswick, a winter vacation is about enjoying both extremes. So get out there. There are few experiences as mentally cleansing as getting outside in the brisk winter air and moving. Explore our pristine woods, beautiful parks, and cool urban centres, with countless kilometres of trails winding through New Brunswick’s snow-draped landscape. Then, recharge. After working up a healthy sweat, relax by a roaring fire and lazily dream about what your next adventure might be.

Downhill Skiing

Tackle our wide-open slopes your way.Freedom. It’s one of the feelings that defines a great downhill ski or snowboard experience. But at the busy mega-resorts and overcrowded hills of many winter sports destinations, you can’t help but feel cramped instead of pumped. New Brunswick is the antidote (and it doesn't hurt that it receives the most snow in the Maritimes). Our exciting hills and runs are as exhilarating as any—but also give you space. Space to actually feel the energy of the wilds surrounding you.

Golf

Tee off to the sounds of nature.If a round of golf is a relaxing way to enjoy a sunny day, then a round of golf in New Brunswick is positively rejuvenating. Yes, you’ll be challenged by the courses you find here. But you’ll also be enveloped by an environment that’s naturally beautiful. Every course has its own unique play and personality. But all of our courses will redefine what a day on the links should feel like.

Hiking

Hike the terrain that renews you the most The simple act of walking. One foot in front of the other. We all do it every day, but how often do we do it in a place that makes us feel intensely alive, connected, and free? When you hike in New Brunswick—whether a short stroll in an urban park, or a long-distance excursion through mountainous terrain—you never simply walk. You unchain your mind from life’s worries. You intimately experience the vastness of our world. You become a richer person.

Cycling

Be the power that lets you see and do moreWhen you enjoy one of New Brunswick’s scenic road trips, you are treated to an experience you’ll remember. But when you hit the road—or trail, or path—by bike, you add an extra dimension to your travels. You can turn down even the most narrow side path. You can explore places you otherwise may not have imagined. In New Brunswick, cycling isn’t just a healthy and fun way to get from A to B. It’s a way to enjoy more of everything the province has to offer.

Mountain Biking

From singletrack to downhill. Whether mountainside, hillside, or a challenging flatland, our terrain is as big as your ambitions. So when you visit, test yourself on our bike trails, singletrack, and dirt tracks. If you’re a seasoned mountain biker, you may find you’ve met your match here in New Brunswick. And if you’re still learning, you’ll find trails just right for your comfort zone.

ATV

Explore by ATV or side-by-side. If you quad, you know that enjoying the backcountry can be even more fun on four wheels. New Brunswick’s immense territory—with more than 10,000 km (6,200 mi.) of trails along coastlines, mountains, forests, and streams—makes it perfect for ATVing and side-by-siding. Residents have been respectfully and safely enjoying our wild country by quad for decades. And we invite you to see for yourself—the only thing more epic than our wilderness is your sense of adventure!

Acadian Coastal Drive

Acadian culture will sweep you off your feet.Get ready to meet wonderful new people, and experience beautiful old traditions. This 750 km (466 mi.) excursion takes you into the heart of the rich, spirited, and historic Acadian culture. The very definition of joie de vivre, this coast is a celebration of sandy beaches, warm hospitality, and beautiful destinations—including the Bouctouche Dunes and Chaleur Bay.

Appalachian Range Route

Find yourself. At the top of the world.The higher the elevation, the greater the sense of separation from the hustle and bustle of our daily grind. This 278 km (172 mi.) road trip has you hiking, biking, and paddling through 400-million-year-old mountains. Here, being outdoors is a way of life, and unspoiled vistas will meet you at every step of the way. Let us guide you to the top of the Maritimes’ highest peak, or get a canoe’s-eye-view of the scenery below. Top it off with campfire tales told under the stars.

Apple Orchards and U-Picks

Fields of flavours. Crisp, crunchy apples, fresh from the tree; sweet and tart berries, dark and delicious; gorgeous fresh vegetables, straight out of the fields; there’s nothing quite like the taste of produce picked from a small, local farm. And New Brunswick has all of your favourites! Strawberries, raspberries, blueberries, and countless fresh vegetables like corn, squash, potatoes, and tomatoes are available at roadside farm stands, and at special U-pick farms. Bring your appetite and get ready to taste something delicious!

Celtic

Slàinte Mhaith. Good health!“Celtic” is a word used to describe the languages and cultures of the Celtic Nations: Ireland, Scotland, Wales, Cornwall, the Isle of Man, and Brittany. Given that so many people from these nations immigrated to New Brunswick, it’s not surprising that Celtic culture has influenced the places, people, foods, music, and language of the province. Highland dancing, tartans, kilts and Gaelic music are everywhere.

Bathurst

Take your time. Fall in love. Indulge in a good meal at a downtown restaurant; play a round of golf on a beautiful course; relax on the beach and take in the sights, sounds, and scents of a pristine seashore. Bathurst and the Chaleur region is a place to play, refresh and rejuvenate.

Campbellton

Welcome to unfiltered nature.Explore a waterfront city with all of its restaurants and shops. Scale a mountain, whether to bike, ski, or hike it; park your RV or pitch your tent at a provincial park. Campbellton is the vacation gateway to a world of adventures in the Restigouche area: a large, wild, mountainous expanse in Northern New Brunswick.

Moncton and Dieppe

Your hub for all things fun in the heart of the Maritimes Perfectly positioned between the Fundy and Acadian coasts, Moncton’s got just what you need at all the right times. Fresh off a Bay of Fundy adventure? Recount stories over a 5-star meal. Headed to the beach soon? Stock up on cottage essentials. Give the kids the thrill of their lives; watch the tidal bore; hit the shops and see what you might discover. In this city, kids and parents each get exactly what they want.

Edmundston

Home of the Brayon culture Surrounded by mountains criss-crossed with trails and nestled along the Saint John (Wolastoq) River, Edmundston fuses natural beauty, cultural richness, and a friendly charm into an experience that’s distinctly its own.

Fredericton

Welcome to New Brunswick's riverside capitalRelax with locals over a craft beer on a lively patio; dive into rich history on display throughout the city; catch a show at the theatre; explore gorgeous parks by land or water. In Fredericton, the urban comes with a delightful side of nature.