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Made In New Brunswick

Take home some genuine New Brunswick. New Brunswick’s history is one of resourcefulness. Of making the most of the land, and of using our own ideas, hands, and labour to manufacture the products our people need. Today, that’s as true as ever. New Brunswickers are proud of the products we make, and are even more proud to share them with visitors. So watch for locally-made treasures in your travels, such as art, jewelry, woodwork, pottery, or even soap.

Shopping

For necessities. But mostly for fun!If you enjoy shopping, you know very well that it’s not just about the purchase. It’s the thrill of the hunt! A great shopping excursion is an adventure. Most sizeable communities in New Brunswick are home to a shopping centre or mall. Champlain Place, in Dieppe, is the largest mall in the province, and one of the largest in Atlantic Canada with over 140 shops and services.

Film, Theatre and Dance

Your seat is waiting. In New Brunswick, you can experience the artistry of our creative people and the power of a story told through film, theatre, and dance at theatres across the province. You’ll find world-class performances and memorable productions at Fredericton’s Playhouse, as well as at Moncton’s Capitol Theatre and Saint John’s Imperial Theatre – two stunning historical venues.

Acadian Peninsula

A life defined by the sea.Dig into a spread of freshly-caught seafood; get out on the water; explore isles and seaside communities; dive into the richness of Acadian joie de vivre. On the Acadian Peninsula, culture adds a dash of flavour to your trip.

Breweries

Flavourful beers, crafted with care.Given that the iconic Moosehead brewery was started in Saint John in 1867, perhaps it’s not surprising that New Brunswick continues to enjoy a booming beer industry. Microbreweries across the province are wooing locals, enticing visitors, and garnering national recognition along the way.

Cross Country Skiing & Snowshoeing

Warm up to winter exploring.Winter is for adventure. Or winter is for hibernating. In New Brunswick, a winter vacation is about enjoying both extremes. So get out there. There are few experiences as mentally cleansing as getting outside in the brisk winter air and moving. Explore our pristine woods, beautiful parks, and cool urban centres, with countless kilometres of trails winding through New Brunswick’s snow-draped landscape. Then, recharge. After working up a healthy sweat, relax by a roaring fire and lazily dream about what your next adventure might be.

Maple Syrup

A sweet story with a long history.Whether drizzled over pancakes, added to a smoothie, frozen into candy, or used in a cocktail, maple syrup is a distinctively delicious way to add some sweetness. Maple syrup has a long history in our province, and New Brunswick is now the second largest maple producer in Canada (third in the world), with a production of over four million kilograms of maple syrup per year, some of it exported in 35 countries.

Cycling

Be the power that lets you see and do moreWhen you enjoy one of New Brunswick’s scenic road trips, you are treated to an experience you’ll remember. But when you hit the road—or trail, or path—by bike, you add an extra dimension to your travels. You can turn down even the most narrow side path. You can explore places you otherwise may not have imagined. In New Brunswick, cycling isn’t just a healthy and fun way to get from A to B. It’s a way to enjoy more of everything the province has to offer.

Mountain Biking

From singletrack to downhill. Whether mountainside, hillside, or a challenging flatland, our terrain is as big as your ambitions. So when you visit, test yourself on our bike trails, singletrack, and dirt tracks. If you’re a seasoned mountain biker, you may find you’ve met your match here in New Brunswick. And if you’re still learning, you’ll find trails just right for your comfort zone.

Acadian Coastal Drive

Acadian culture will sweep you off your feet.Get ready to meet wonderful new people, and experience beautiful old traditions. This 750 km (466 mi.) excursion takes you into the heart of the rich, spirited, and historic Acadian culture. The very definition of joie de vivre, this coast is a celebration of sandy beaches, warm hospitality, and beautiful destinations—including the Bouctouche Dunes and Chaleur Bay.