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Indigenous
Our original heritage.Indigenous peoples have inhabited the region for thousands of years; the Mi’gmaq in northern and eastern New Brunswick, the Wolastoqiyik (Maliseet) along the Saint John River Valley, and the Peskotomuhkatiyik (Passamaquoddy) in the St. Croix River watershed. The three nations are part of the Wabanaki Confederacy, which also includes the Penobscot and Abenaki nations of Maine. Wabanaki, meaning "Land of the Dawn”, designates a large area including Maine and the Maritime provinces.Mountain Biking
From singletrack to downhill. Whether mountainside, hillside, or a challenging flatland, our terrain is as big as your ambitions. So when you visit, test yourself on our bike trails, singletrack, and dirt tracks. If you’re a seasoned mountain biker, you may find you’ve met your match here in New Brunswick. And if you’re still learning, you’ll find trails just right for your comfort zone.Family Fun
New Brunswick was made for family fun.We all know how it is—the hectic schedule of everyday life makes family less about emotional connection, and more about getting through it all. Where the kids need to be driven; what activity each kid has when; and who made their lunch? Opportunities to connect—to truly enjoy each other's company—are few and far between. It usually takes getting away to get closer again. And New Brunswick makes reconnecting not only a given, but so much fun!Edmundston
Home of the Brayon culture Surrounded by mountains criss-crossed with trails and nestled along the Saint John (Wolastoq) River, Edmundston fuses natural beauty, cultural richness, and a friendly charm into an experience that’s distinctly its own.Reversing Falls Rapids
Strong enough to reverse a river.A healthy respect for nature is not only responsible, it’s often practical. The Bay of Fundy tides are the highest on the planet—which means they have some punch.Restigouche River
The locals like to call it “running the Restigouche” and for good reason. The Restigouche River, a Canadian Heritage River, is a canoeist’s and salmon angler’s paradise.Appalachian Range Route
Find yourself. At the top of the world. The higher the elevation, the greater the sense of separation from the hustle and bustle of our daily grind. This 278 km (172 mi.) road trip has you hiking, biking, and paddling through 400-million-year-old mountains. Here, being outdoors is a way of life, and unspoiled vistas will meet you at every step of the way. Let us guide you to the top of the Maritimes’ highest peak, or get a canoe’s-eye-view of the scenery below. Top it off with campfire tales told under the stars.Fredericton
Welcome to New Brunswick's riverside capitalRelax with locals over a craft beer on a lively patio; dive into rich history on display throughout the city; catch a show at the theatre; explore gorgeous parks by land or water. In Fredericton, the urban comes with a delightful side of nature.Miramichi
Legendary fishing lives here.Famous for its world-class salmon fishing and local friendliness, this is one city that lets you experience the best of what the great outdoors has to offer. A trip to the City of Miramichi and its valley is about authentic spirit, nature, and a total sense of renewal.Magnetic Hill
Do you trust your own perception? Cars simply don’t roll uphill. It's impossible, right? Well, drive to the bottom of this world-famous hill, shift into neutral, and be prepared to be amazed. Your car will roll uphill in total defiance of natural law, even as your brain is telling you it's simply not possible. Is it magnetic, an illusion, or a gravitational mystery? Stories about Magnetic Hill have been around since the early 1800s, and this wondrous place has been puzzling visitors for decades.Moncton and Dieppe
Your hub for all things fun in the heart of the Maritimes Perfectly positioned between the Fundy and Acadian coasts, Moncton’s got just what you need at all the right times. Fresh off a Bay of Fundy adventure? Recount stories over a 5-star meal. Headed to the beach soon? Stock up on cottage essentials. Give the kids the thrill of their lives; watch the tidal bore; hit the shops and see what you might discover. In this city, kids and parents each get exactly what they want.Tidal Bore
The bore is anything but. Rivers flow in one direction. Right? Not always. Sometimes nature throws us a curveball. And when we witness one, it reminds us—in the most palpable way—that we aren't always in control. Though we are all a part of nature, we are also at its mercy. And that is a powerful realization. Case in point: the tidal bore.Albert County
It all starts with the Bay of Fundy. Walk on the ocean floor (or paddle on the surface around the flowerpot rocks); cross a covered bridge; crack into a lobster feast. When you’re in Albert County, it’s hard to not focus on the wonders of the Bay of Fundy. But these world-famous tides are just the beginning.Lower Saint John River Valley
Indulge in adventure with a side of stunning views.Paddle on the winding Saint John River; take a historic cable ferry across the river; explore the murals in the town of Sussex. The Lower Saint John River Valley is both a breath of fresh air, and cosy blanket of historic comfort.Music and Performances
A culture shaped by notes and bars. What will be the soundtrack to your New Brunswick explorations? The natural music of the crashing sea and the peaceful forests? Or the instrumental music brought to life by talented people in our province’s concerts, festivals, cafes, bars, streets, and kitchen parties? Because wherever you go, one or the other seems to follow you—and set the mood in a most wonderful way.Celtic
Slàinte Mhaith. Good health!“Celtic” is a word used to describe the languages and cultures of the Celtic Nations: Ireland, Scotland, Wales, Cornwall, the Isle of Man, and Brittany. Given that so many people from these nations immigrated to New Brunswick, it’s not surprising that Celtic culture has influenced the places, people, foods, music, and language of the province. Highland dancing, tartans, kilts and Gaelic music are everywhere.Exploring By Electric Vehicle
Explore by electric vehicle. With confidence.The rushing Reversing Falls Rapids; waves lapping the seashore; wind gently rustling the leaves—you’ll connect with our nature so much deeper when it’s not competing with the roar of an engine. And wherever you venture, you’ll never have to worry about having enough juice to get there—and back. New Brunswick’s eCharge Network includes both fast-charging level 3 (400 Volt) and standard level 2 (240 Volt) charging stations. So you’ll always be able to find a convenient place to recharge. And the best part?Downhill Skiing
Tackle our wide-open slopes your way.Freedom. It’s one of the feelings that defines a great downhill ski or snowboard experience. But at the busy mega-resorts and overcrowded hills of many winter sports destinations, you can’t help but feel cramped instead of pumped. New Brunswick is the antidote (and it doesn't hurt that it receives the most snow in the Maritimes). Our exciting hills and runs are as exhilarating as any—but also give you space. Space to actually feel the energy of the wilds surrounding you.Museums
Our stories. Yours to discover. You’ll naturally encounter fascinating New Brunswick stories on your travels, no matter where you venture. Our towns and villages carry history in the people, language, landscape, and buildings. Our shorelines and their natural monuments are shaped by time itself. Even the trees in our forests are grand memories of time past. But when it comes to getting to know New Brunswick, you simply have to visit one of our museums and historic sites.Trails
Feel more alive with every step The deeper you venture into the forested wilds, the deeper your sense of being refreshed. Our pure, natural world—its smells, sounds, and sights—has the power to renew you. Embrace it and chase it—with 80% forested land, New Brunswick is rich with opportunity both on and off the beaten path.Lighthouses
Follow the coastline (one lighthouse at a time). Nothing defines New Brunswick’s coastline more than the lighthouses that still stand tall as sentinels of the sea. Getting close to them is feeling close to the seafaring history that shaped this place. The lower St. John River has a unique inland system of lighthouses that was designed to safely guide the old paddlewheeler steamers along the river in days gone by. The coastal lighthouses were known as “sea lights,” while the lighthouses on New Brunswick’s inland shorelines were called “beacon lights”.Waterfalls
Soothing. Intense. And everything in between.When out hiking a trail, there’s nothing like the sense of discovery when you stumble upon a waterfall. It often starts with hearing it. And as you get closer your curiosity is rewarded. Spying a waterfall is always a refreshing surprise during a long hike.Historic Sites
Discover over 1500 historic sites.History lives in the present. The events, ideas, and peoples of the past have shaped what our lives look like today. When you explore New Brunswick’s historic sites—our town squares, buildings, churches, fortifications, lighthouses, railway stations—you immerse yourself in tales that continue to be told. Through architecture and landscape, the stories of New Brunswick’s people and cultures come alive for you to experience.