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Crystal Richard is the Founder of travel and lifestyle brand East Coast Mermaid where she helps you develop a coastal crush on New Brunswick. Passionate about saving the whales and keeping straws out of sea turtles’ noses, Crystal donates a portion of her profits to various ocean conservation organizations annually, including the Campobello Whale Rescue Team.

What's your name, occupation, location?

Crystal Richard, Dieppe, New Brunswick. Founder of East Coast Mermaid and Crystal Richard & Co.

What's your favourite place to visit in the province, and why?

Grand Manan Island. From the minute you set foot on the ferry in Blacks Harbour, the magic begins. From the coastal views, lighthouses, whales, and otherworldly cliffs – you feel like you have left the country every time.

What's something about New Brunswick that you wish the rest of the country knew about?

That we can play with whales in our backyard and have some of the freshest seafood in the world.

What's your favourite "made in New Brunswick" food/drink?

That’s easy - our lobster rolls and our fried clams!

Is there a part of the province you haven't been to yet, that you'd like to visit? Tell us why!

I have always wanted to visit Mount Carleton Provincial Park! I’m a coastal girl, but I can definitely appreciate a good mountain!

You can find Crystal on Instagram @crystal_catherine