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ATV

Explore by ATV or side-by-side. If you quad, you know that enjoying the backcountry can be even more fun on four wheels. New Brunswick’s immense territory—with more than 10,000 km (6,200 mi.) of trails along coastlines, mountains, forests, and streams—makes it perfect for ATVing and side-by-siding. Residents have been respectfully and safely enjoying our wild country by quad for decades. And we invite you to see for yourself—the only thing more epic than our wilderness is your sense of adventure!

Acadian Coastal Drive

Acadian culture will sweep you off your feet.Get ready to meet wonderful new people, and experience beautiful old traditions. This 750 km (466 mi.) excursion takes you into the heart of the rich, spirited, and historic Acadian culture. The very definition of joie de vivre, this coast is a celebration of sandy beaches, warm hospitality, and beautiful destinations—including the Bouctouche Dunes and Chaleur Bay.

Appalachian Range Route

Find yourself. At the top of the world. The higher the elevation, the greater the sense of separation from the hustle and bustle of our daily grind. This 278 km (172 mi.) road trip has you hiking, biking, and paddling through 400-million-year-old mountains. Here, being outdoors is a way of life, and unspoiled vistas will meet you at every step of the way. Let us guide you to the top of the Maritimes’ highest peak, or get a canoe’s-eye-view of the scenery below. Top it off with campfire tales told under the stars.

Apple Orchards and U-Picks

Fields of flavours. Crisp, crunchy apples, fresh from the tree; sweet and tart berries, dark and delicious; gorgeous fresh vegetables, straight out of the fields; there’s nothing quite like the taste of produce picked from a small, local farm. And New Brunswick has all of your favourites! Strawberries, raspberries, blueberries, and countless fresh vegetables like corn, squash, potatoes, and tomatoes are available at roadside farm stands, and at special U-pick farms. Bring your appetite and get ready to taste something delicious!

Celtic

Slàinte Mhaith. Good health!“Celtic” is a word used to describe the languages and cultures of the Celtic Nations: Ireland, Scotland, Wales, Cornwall, the Isle of Man, and Brittany. Given that so many people from these nations immigrated to New Brunswick, it’s not surprising that Celtic culture has influenced the places, people, foods, music, and language of the province. Highland dancing, tartans, kilts and Gaelic music are everywhere.

Bathurst

Take your time. Fall in love. Indulge in a good meal at a downtown restaurant; play a round of golf on a beautiful course; relax on the beach and take in the sights, sounds, and scents of a pristine seashore. Bathurst and the Chaleur region is a place to play, refresh and rejuvenate.

Campbellton

Welcome to unfiltered nature.Explore a waterfront city with all of its restaurants and shops. Scale a mountain, whether to bike, ski, or hike it; park your RV or pitch your tent at a provincial park. Campbellton is the vacation gateway to a world of adventures in the Restigouche area: a large, wild, mountainous expanse in Northern New Brunswick.

Moncton and Dieppe

Your hub for all things fun in the heart of the Maritimes Perfectly positioned between the Fundy and Acadian coasts, Moncton’s got just what you need at all the right times. Fresh off a Bay of Fundy adventure? Recount stories over a 5-star meal. Headed to the beach soon? Stock up on cottage essentials. Give the kids the thrill of their lives; watch the tidal bore; hit the shops and see what you might discover. In this city, kids and parents each get exactly what they want.

Edmundston

Home of the Brayon culture Surrounded by mountains criss-crossed with trails and nestled along the Saint John (Wolastoq) River, Edmundston fuses natural beauty, cultural richness, and a friendly charm into an experience that’s distinctly its own.

Fredericton

Welcome to New Brunswick's riverside capitalRelax with locals over a craft beer on a lively patio; dive into rich history on display throughout the city; catch a show at the theatre; explore gorgeous parks by land or water. In Fredericton, the urban comes with a delightful side of nature.

Miramichi

Legendary fishing lives here.Famous for its world-class salmon fishing and local friendliness, this is one city that lets you experience the best of what the great outdoors has to offer. A trip to the City of Miramichi and its valley is about authentic spirit, nature, and a total sense of renewal.

Distilleries

Raise your glass to our spirits.A distant past tied to moonshine—involving backroad bootleggers and criminal rum-runners—has since transformed into a sophisticated and modern distilling industry based on artistry, flavour, and expertise.

Indigenous

Our original heritage.Indigenous peoples have inhabited the region for thousands of years; the Mi’gmaq in northern and eastern New Brunswick, the Wolastoqiyik (Maliseet) along the Saint John River Valley, and the Peskotomuhkatiyik (Passamaquoddy) in the St. Croix River watershed. The three nations are part of the Wabanaki Confederacy, which also includes the Penobscot and Abenaki nations of Maine. Wabanaki, meaning "Land of the Dawn”, designates a large area including Maine and the Maritime provinces.

Fundy Coastal Drive

From asphalt to ocean floor to awestruck.The tide may rise and fall. But your heart rate will stay elevated. This 460 km (286 mi.) drive leads you on a breathtaking voyage along the wild Bay of Fundy coastline. Home to the world's highest tides, Fundy is a true natural wonder. With whales breaching off the coast, fossil-filled mudflats to explore, and coastal islands to kayak around, this natural treasure will fill you with awe, no matter how you approach it.

Lobster and Seafood

A taste of coastal living.The crack of a lobster’s shell, warm melted butter… enjoying a lobster is an experience that never loses its sense of specialness. And it—along with snow crab, oysters, shrimp, clams, caviar, and fish—is on the menu across the province.

Maple Syrup

A sweet story with a long history.Whether drizzled over pancakes, added to a smoothie, frozen into candy, or used in a cocktail, maple syrup is a distinctively delicious way to add some sweetness. Maple syrup has a long history in our province, and New Brunswick is now the second largest maple producer in Canada (third in the world), with a production of over four million kilograms of maple syrup per year, some of it exported in 35 countries.

Maritimes

Fun, authentic, welcoming, and proud. Maritime culture is defined by its connection to the sea—it’s a history of people living near, by, and on the ocean. It’s shaped by people’s reliance on natural resources. It’s why it shines so brightly in the fishing villages, farming areas, and small, livable cities that dot our landscape as much as so many lighthouses.

Upper Saint John River Valley

Follow the river to authentic experiencesEnjoy the peaceful beauty of vast farming lands, or the dramatic scenery of a waterfall and gorge; stop in at some of the farmers’ markets that proudly display produce grown here; explore towns where residents are equally proud to display their creativity and culture. In the Upper Saint John River Valley, authentic experiences await at every turn.

Lower Saint John River Valley

Indulge in adventure with a side of stunning views. Paddle on the winding Saint John River; take a historic cable ferry across the river; explore the murals in the town of Sussex. The Lower Saint John River Valley is both a breath of fresh air, and cosy blanket of historic comfort.

Wineries and Cideries

A unique terroir, for unique drinking experiences. What to enjoy along with that lobster dinner? Well, it only makes sense to pair a locally-produced food with a locally-crafted drink. So pour yourself a glass of New Brunswick wine or cider, and get ready to experience the kind of unique taste that our very specific climate, terroir, and artistry can create.

Albert County

It all starts with the Bay of Fundy. Walk on the ocean floor (or paddle on the surface around the flowerpot rocks); cross a covered bridge; crack into a lobster feast. When you’re in Albert County, it’s hard to not focus on the wonders of the Bay of Fundy. But these world-famous tides are just the beginning.

Southeast

Dip more than just your toes into this region. Jump into the warmest saltwater beaches in Canada; follow the music to the richness of Acadian culture; camp by the sea or explore a provincial park. A seaside treasure, Kent County and the Southeast region is equal parts warm water and friendly people.

Charlotte County and Fundy Isles

Authentic Maritime moments in Southwest NB.In the southwestern corner of New Brunswick, along the Bay of Fundy, you’ll find the Charlotte Coastal Region, which touches the U.S. border. In this area, exploration will take you to wave-swept shores, lighthouses, beaches, coastal trails, and provincial parks. Watch for breaching whales from the comfort of your expertly guided boat; spend a night in Saint Andrews, an iconic seaside escape; island hop from scenic beauty to costal adventures.

Acadian Peninsula

A life defined by the sea.Dig into a spread of freshly-caught seafood; get out on the water; explore isles and seaside communities; dive into the richness of Acadian joie de vivre. On the Acadian Peninsula, culture adds a dash of flavour to your trip.

River Valley Scenic Drive

Sit back, relax, and go with the flow. You don’t need a plan. Just take your cue from the river, and meander your way from memory to memory. This historic 512 km (318 mi.) drive is a romantic combination of inspiring landscapes and rich culture. Discovering Canada’s 38th Heritage River will have you eating, exploring, and celebrating from end to end. The Saint John River route twists and turns from the city of Edmundston to the city of Saint John as re-creations, re-enactments, and pastoral charm line the banks no matter where you travel.