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Indulge in adventure with a side of stunning views.Paddle on the winding Saint John River; take a historic cable ferry across the river; explore the murals in the town of Sussex. The Lower Saint John River Valley is both a breath of fresh air, and cosy blanket of historic comfort.
The feeling of living without limitsNo walls. No deadlines. No expectations. Take a deep breath—when you explore New Brunswick’s 12 parks, you celebrate the freedom of living on your terms. Take it all in at your own speed. Cruise along Eastern Canada's best mountain biking trails; hike to waterfalls tucked away in lush forests; camp under starry skies; or just lounge on a beach. There's no better way to recharge your batteries than with some time well spent in our great outdoors.
Fields of flavours.
Crisp, crunchy apples, fresh from the tree; sweet and tart berries, dark and delicious; gorgeous fresh vegetables, straight out of the fields; there’s nothing quite like the taste of produce picked from a small, local farm. And New Brunswick has all of your favourites!
Strawberries, raspberries, blueberries, and countless fresh vegetables like corn, squash, potatoes, and tomatoes are available at roadside farm stands, and at special U-pick farms. Bring your appetite and get ready to taste something delicious!
Cross over a century of timeGet ready to be whisked away to a simpler time—New Brunswick’s covered bridges are living records of times past. A covered bridge is a timber-truss bridge with a roof and siding. These coverings extend the bridge’s lifespan by shielding it from the worst the Canadian winter can throw at it, and they were once an integral part of life in New Brunswick communities. You can still find these structures in most areas of the province – 57 of them – but Kings County, in the Sussex area, is the Covered Bridge Capital of Atlantic Canada.
Take home some genuine New Brunswick.
New Brunswick’s history is one of resourcefulness. Of making the most of the land, and of using our own ideas, hands, and labour to manufacture the products our people need. Today, that’s as true as ever. New Brunswickers are proud of the products we make, and are even more proud to share them with visitors. So watch for locally-made treasures in your travels, such as art, jewelry, woodwork, pottery, or even soap.
Slàinte Mhaith. Good health!“Celtic” is a word used to describe the languages and cultures of the Celtic Nations: Ireland, Scotland, Wales, Cornwall, the Isle of Man, and Brittany. Given that so many people from these nations immigrated to New Brunswick, it’s not surprising that Celtic culture has influenced the places, people, foods, music, and language of the province. Highland dancing, tartans, kilts and Gaelic music are everywhere.
Legendary fishing lives here.Famous for its world-class salmon fishing and local friendliness, this is one city that lets you experience the best of what the great outdoors has to offer. A trip to the City of Miramichi and its valley is about authentic spirit, nature, and a total sense of renewal.
Follow the coastline (one lighthouse at a time).
Nothing defines New Brunswick’s coastline more than the lighthouses that still stand tall as sentinels of the sea. Getting close to them is feeling close to the seafaring history that shaped this place.
The lower St. John River has a unique inland system of lighthouses that was designed to safely guide the old paddlewheeler steamers along the river in days gone by. The coastal lighthouses were known as “sea lights,” while the lighthouses on New Brunswick’s inland shorelines were called “beacon lights”.
Let’s hear it for paw power
Dog sledding used to be a means of transportation in northern countries like Canada. Did you know you can experience this quintessential winter activity here in New Brunswick?
From singletrack to downhill. Whether mountainside, hillside, or a challenging flatland, our terrain is as big as your ambitions. So when you visit, test yourself on our bike trails, singletrack, and dirt tracks. If you’re a seasoned mountain biker, you may find you’ve met your match here in New Brunswick. And if you’re still learning, you’ll find trails just right for your comfort zone.
Sit back, relax, and go with the flow.
You don’t need a plan. Just take your cue from the river, and meander your way from memory to memory. This historic 512 km (318 mi.) drive is a romantic combination of inspiring landscapes and rich culture. Discovering Canada’s 38th Heritage River will have you eating, exploring, and celebrating from end to end. The Saint John River route twists and turns from the city of Edmundston to the city of Saint John as re-creations, re-enactments, and pastoral charm line the banks no matter where you travel.
Our stories. Yours to discover.
You’ll naturally encounter fascinating New Brunswick stories on your travels, no matter where you venture. Our towns and villages carry history in the people, language, landscape, and buildings. Our shorelines and their natural monuments are shaped by time itself. Even the trees in our forests are grand memories of time past. But when it comes to getting to know New Brunswick, you simply have to visit one of our museums and historic sites.
Take your time. Fall in love.
Indulge in a good meal at a downtown restaurant; play a round of golf on a beautiful course; relax on the beach and take in the sights, sounds, and scents of a pristine seashore. Bathurst and the Chaleur region is a place to play, refresh and rejuvenate.
A multifaceted cultural fabric.
The culture of New Brunswick—as felt in our music, foods, language, festivals, built environment, and history—is a fascinating mélange influenced by Indigenous, French, British, Irish and Scottish settlers, that is constantly changing with the influx of people from other parts of the world.
Warm up to winter exploring.Winter is for adventure. Or winter is for hibernating. In New Brunswick, a winter vacation is about enjoying both extremes. So get out there. There are few experiences as mentally cleansing as getting outside in the brisk winter air and moving. Explore our pristine woods, beautiful parks, and cool urban centres, with countless kilometres of trails winding through New Brunswick’s snow-draped landscape. Then, recharge. After working up a healthy sweat, relax by a roaring fire and lazily dream about what your next adventure might be.
The people of Wolastoqiyik First Nation call the Saint John River Wolastoq, which is Maliseet for "beautiful river”. Today’s travellers describe it using pretty much the same words. So why not make the Saint John River your next scenic drive?
A sudden and dramatic population explosion. After the American Revolution, there was a large group of ‘American Yankees’ who chose to remain British subjects. They fled the United States for Canada—which at this point remained in British hands—and they became known as the Loyalists.
Take your rod. Abandon your inhibitions.
Let the gentle river set the pace. Bide your time. The fish certainly are. This 180 km (112 mi.) adventure is defined by its marquee attraction: some of the best salmon fishing the world has to offer. Cast a line for the King of Game Fish, and be sure to enjoy the moment. But the salmon aren’t the whole story. The plot thickens on this road trip with hearty home-cooked meals, thrilling river tube rides, and rich communities whose history has been carved by the currents.
Find yourself. At the top of the world.
The higher the elevation, the greater the sense of separation from the hustle and bustle of our daily grind. This 278 km (172 mi.) road trip has you hiking, biking, and paddling through 400-million-year-old mountains. Here, being outdoors is a way of life, and unspoiled vistas will meet you at every step of the way. Let us guide you to the top of the Maritimes’ highest peak, or get a canoe’s-eye-view of the scenery below. Top it off with campfire tales told under the stars.
Tackle our wide-open slopes your way.Freedom. It’s one of the feelings that defines a great downhill ski or snowboard experience. But at the busy mega-resorts and overcrowded hills of many winter sports destinations, you can’t help but feel cramped instead of pumped. New Brunswick is the antidote (and it doesn't hurt that it receives the most snow in the Maritimes). Our exciting hills and runs are as exhilarating as any—but also give you space. Space to actually feel the energy of the wilds surrounding you.
Fun, authentic, welcoming, and proud.
Maritime culture is defined by its connection to the sea—it’s a history of people living near, by, and on the ocean. It’s shaped by people’s reliance on natural resources. It’s why it shines so brightly in the fishing villages, farming areas, and small, livable cities that dot our landscape as much as so many lighthouses.
Made by hand. From the heart.
You learn a lot about a place through the art of its people. The stories told in the quilts, knits, carvings, and paintings give a sense of our community’s culture. Each work is a living memory of the person and place it came from.
Welcome to unfiltered nature.Explore a waterfront city with all of its restaurants and shops. Scale a mountain, whether to bike, ski, or hike it; park your RV or pitch your tent at a provincial park. Campbellton is the vacation gateway to a world of adventures in the Restigouche area: a large, wild, mountainous expanse in Northern New Brunswick.
Strong enough to reverse a river.A healthy respect for nature is not only responsible, it’s often practical. The Bay of Fundy tides are the highest on the planet—which means they have some punch.
Welcome to New Brunswick's riverside capitalRelax with locals over a craft beer on a lively patio; dive into rich history on display throughout the city; catch a show at the theatre; explore gorgeous parks by land or water. In Fredericton, the urban comes with a delightful side of nature.
