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Edmundston

Home of the Brayon culture Surrounded by mountains criss-crossed with trails and nestled along the Saint John (Wolastoq) River, Edmundston fuses natural beauty, cultural richness, and a friendly charm into an experience that’s distinctly its own.

Cycling

Be the power that lets you see and do moreWhen you enjoy one of New Brunswick’s scenic road trips, you are treated to an experience you’ll remember. But when you hit the road—or trail, or path—by bike, you add an extra dimension to your travels. You can turn down even the most narrow side path. You can explore places you otherwise may not have imagined. In New Brunswick, cycling isn’t just a healthy and fun way to get from A to B. It’s a way to enjoy more of everything the province has to offer.

Upper Saint John River Valley

Follow the river to authentic experiencesEnjoy the peaceful beauty of vast farming lands, or the dramatic scenery of a waterfall and gorge; stop in at some of the farmers’ markets that proudly display produce grown here; explore towns where residents are equally proud to display their creativity and culture. In the Upper Saint John River Valley, authentic experiences await at every turn.

Hiking

Hike the terrain that renews you the most The simple act of walking. One foot in front of the other. We all do it every day, but how often do we do it in a place that makes us feel intensely alive, connected, and free? When you hike in New Brunswick—whether a short stroll in an urban park, or a long-distance excursion through mountainous terrain—you never simply walk. You unchain your mind from life’s worries. You intimately experience the vastness of our world. You become a richer person.

Winter Biking and Fat Biking

Snow tires season on two wheels.Biking in winter? Of course! It's the season where a blanket of snow softens the rough terrains and turns the trails into a roller coaster bliss.

Lower Saint John River Valley

Indulge in adventure with a side of stunning views.Paddle on the winding Saint John River; take a historic cable ferry across the river; explore the murals in the town of Sussex. The Lower Saint John River Valley is both a breath of fresh air, and cosy blanket of historic comfort.

Parks

The feeling of living without limitsNo walls. No deadlines. No expectations. Take a deep breath—when you explore New Brunswick’s 12 parks, you celebrate the freedom of living on your terms. Take it all in at your own speed. Cruise along Eastern Canada's best mountain biking trails; hike to waterfalls tucked away in lush forests; camp under starry skies; or just lounge on a beach. There's no better way to recharge your batteries than with some time well spent in our great outdoors.

Apple Orchards and U-Picks

Fields of flavours. Crisp, crunchy apples, fresh from the tree; sweet and tart berries, dark and delicious; gorgeous fresh vegetables, straight out of the fields; there’s nothing quite like the taste of produce picked from a small, local farm. And New Brunswick has all of your favourites! Strawberries, raspberries, blueberries, and countless fresh vegetables like corn, squash, potatoes, and tomatoes are available at roadside farm stands, and at special U-pick farms. Bring your appetite and get ready to taste something delicious!

Covered Bridges

Cross over a century of timeGet ready to be whisked away to a simpler time—New Brunswick’s covered bridges are living records of times past. A covered bridge is a timber-truss bridge with a roof and siding. These coverings extend the bridge’s lifespan by shielding it from the worst the Canadian winter can throw at it, and they were once an integral part of life in New Brunswick communities.

Made In New Brunswick

Take home some genuine New Brunswick. New Brunswick’s history is one of resourcefulness. Of making the most of the land, and of using our own ideas, hands, and labour to manufacture the products our people need. Today, that’s as true as ever. New Brunswickers are proud of the products we make, and are even more proud to share them with visitors. So watch for locally-made treasures in your travels, such as art, jewelry, woodwork, pottery, or even soap.

Celtic

Slàinte Mhaith. Good health!“Celtic” is a word used to describe the languages and cultures of the Celtic Nations: Ireland, Scotland, Wales, Cornwall, the Isle of Man, and Brittany. Given that so many people from these nations immigrated to New Brunswick, it’s not surprising that Celtic culture has influenced the places, people, foods, music, and language of the province. Highland dancing, tartans, kilts and Gaelic music are everywhere.

Mountain Biking

From singletrack to downhill. Whether mountainside, hillside, or a challenging flatland, our terrain is as big as your ambitions. So when you visit, test yourself on our bike trails, singletrack, and dirt tracks. If you’re a seasoned mountain biker, you may find you’ve met your match here in New Brunswick. And if you’re still learning, you’ll find trails just right for your comfort zone.

Miramichi

Legendary fishing lives here.Famous for its world-class salmon fishing and local friendliness, this is one city that lets you experience the best of what the great outdoors has to offer. A trip to the City of Miramichi and its valley is about authentic spirit, nature, and a total sense of renewal.

Lighthouses

Follow the coastline (one lighthouse at a time). Nothing defines New Brunswick’s coastline more than the lighthouses that still stand tall as sentinels of the sea. Getting close to them is feeling close to the seafaring history that shaped this place. The lower St. John River has a unique inland system of lighthouses that was designed to safely guide the old paddlewheeler steamers along the river in days gone by. The coastal lighthouses were known as “sea lights,” while the lighthouses on New Brunswick’s inland shorelines were called “beacon lights”.

Dog Sledding

Let’s hear it for paw power Dog sledding used to be a means of transportation in northern countries like Canada. Did you know you can experience this quintessential winter activity here in New Brunswick?

River Valley Scenic Drive

Sit back, relax, and go with the flow. You don’t need a plan. Just take your cue from the river, and meander your way from memory to memory. This historic 512 km (318 mi.) drive is a romantic combination of inspiring landscapes and rich culture. Discovering Canada’s 38th Heritage River will have you eating, exploring, and celebrating from end to end. The Saint John River route twists and turns from the city of Edmundston to the city of Saint John as re-creations, re-enactments, and pastoral charm line the banks no matter where you travel.

Museums

Our stories. Yours to discover. You’ll naturally encounter fascinating New Brunswick stories on your travels, no matter where you venture. Our towns and villages carry history in the people, language, landscape, and buildings. Our shorelines and their natural monuments are shaped by time itself. Even the trees in our forests are grand memories of time past. But when it comes to getting to know New Brunswick, you simply have to visit one of our museums and historic sites.

Bathurst

Take your time. Fall in love. Indulge in a good meal at a downtown restaurant; play a round of golf on a beautiful course; relax on the beach and take in the sights, sounds, and scents of a pristine seashore. Bathurst and the Chaleur region is a place to play, refresh and rejuvenate.

Our Roots

A multifaceted cultural fabric. The culture of New Brunswick—as felt in our music, foods, language, festivals, built environment, and history—is a fascinating mélange influenced by Indigenous, French, British, Irish and Scottish settlers, that is constantly changing with the influx of people from other parts of the world.

Cross Country Skiing & Snowshoeing

Warm up to winter exploring.Winter is for adventure. Or winter is for hibernating. In New Brunswick, a winter vacation is about enjoying both extremes. So get out there. There are few experiences as mentally cleansing as getting outside in the brisk winter air and moving. Explore our pristine woods, beautiful parks, and cool urban centres, with countless kilometres of trails winding through New Brunswick’s snow-draped landscape. Then, recharge. After working up a healthy sweat, relax by a roaring fire and lazily dream about what your next adventure might be.

Loyalist Legacy

A sudden and dramatic population explosion. After the American Revolution, there was a large group of ‘American Yankees’ who chose to remain British subjects. They fled the United States for Canada—which at this point remained in British hands—and they became known as the Loyalists.

Miramichi River Route

Take your rod. Abandon your inhibitions. Let the gentle river set the pace. Bide your time. The fish certainly are. This 180 km (112 mi.) adventure is defined by its marquee attraction: some of the best salmon fishing the world has to offer. Cast a line for the King of Game Fish, and be sure to enjoy the moment. But the salmon aren’t the whole story. The plot thickens on this road trip with hearty home-cooked meals, thrilling river tube rides, and rich communities whose history has been carved by the currents.

Appalachian Range Route

Find yourself. At the top of the world. The higher the elevation, the greater the sense of separation from the hustle and bustle of our daily grind. This 278 km (172 mi.) road trip has you hiking, biking, and paddling through 400-million-year-old mountains. Here, being outdoors is a way of life, and unspoiled vistas will meet you at every step of the way. Let us guide you to the top of the Maritimes’ highest peak, or get a canoe’s-eye-view of the scenery below. Top it off with campfire tales told under the stars.

Saint John River

The people of Wolastoqiyik First Nation call the Saint John River Wolastoq, which is Maliseet for "beautiful river”. Today’s travellers describe it using pretty much the same words. So why not make the Saint John River your next scenic drive?

Downhill Skiing

Tackle our wide-open slopes your way.Freedom. It’s one of the feelings that defines a great downhill ski or snowboard experience. But at the busy mega-resorts and overcrowded hills of many winter sports destinations, you can’t help but feel cramped instead of pumped. New Brunswick is the antidote (and it doesn't hurt that it receives the most snow in the Maritimes). Our exciting hills and runs are as exhilarating as any—but also give you space. Space to actually feel the energy of the wilds surrounding you.