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Waterfalls

Soothing. Intense. And everything in between. When out hiking a trail, there’s nothing like the sense of discovery when you stumble upon a waterfall. It often starts with hearing it. And as you get closer your curiosity is rewarded. Spying a waterfall is always a refreshing surprise during a long hike. Waterfalls are not only beautiful and mesmerizing to watch, but the crashing waterfall creates a constant white noise that’s incredibly soothing. New Brunswick is home to over a thousand waterfalls—some remote, some very accessible.

Albert County

It all starts with the Bay of Fundy. Walk on the ocean floor (or paddle on the surface around the flowerpot rocks); cross a covered bridge; crack into a lobster feast. When you’re in Albert County, it’s hard to not focus on the wonders of the Bay of Fundy. But these world-famous tides are just the beginning.

Wineries and Cideries

A unique terroir, for unique drinking experiences. What to enjoy along with that lobster dinner? Well, it only makes sense to pair a locally-produced food with a locally-crafted drink. So pour yourself a glass of New Brunswick wine or cider, and get ready to experience the kind of unique taste that our very specific climate, terroir, and artistry can create.

Acadian Peninsula

A life defined by the sea.Dig into a spread of freshly-caught seafood; get out on the water; explore isles and seaside communities; dive into the richness of Acadian joie de vivre. On the Acadian Peninsula, culture adds a dash of flavour to your trip.

Golf

Tee off to the sounds of nature.If a round of golf is a relaxing way to enjoy a sunny day, then a round of golf in New Brunswick is positively rejuvenating. Yes, you’ll be challenged by the courses you find here. But you’ll also be enveloped by an environment that’s naturally beautiful. Every course has its own unique play and personality. But all of our courses will redefine what a day on the links should feel like.

Art Galleries

Discover established and emerging artists—and a deeper understanding. If your dream getaway is as much about inspiration as relaxation, then you’ve found what you’ve been searching for. On display across New Brunswick are countless international works of art, national treasures, and regional art. But you’ll also discover work by local artists and artisans from the past and modern day—each offering insights and ideas on our people and our place in the world.

Edmundston

Home of the Brayon culture Surrounded by mountains criss-crossed with trails and nestled along the Saint John (Wolastoq) River, Edmundston fuses natural beauty, cultural richness, and a friendly charm into an experience that’s distinctly its own.

Hiking

Hike the terrain that renews you the most The simple act of walking. One foot in front of the other. We all do it every day, but how often do we do it in a place that makes us feel intensely alive, connected, and free? When you hike in New Brunswick—whether a short stroll in an urban park, or a long-distance excursion through mountainous terrain—you never simply walk. You unchain your mind from life’s worries. You intimately experience the vastness of our world. You become a richer person.

Cycling

Be the power that lets you see and do moreWhen you enjoy one of New Brunswick’s scenic road trips, you are treated to an experience you’ll remember. But when you hit the road—or trail, or path—by bike, you add an extra dimension to your travels. You can turn down even the most narrow side path. You can explore places you otherwise may not have imagined. In New Brunswick, cycling isn’t just a healthy and fun way to get from A to B. It’s a way to enjoy more of everything the province has to offer.

Winter Biking and Fat Biking

Snow tires season on two wheels.Biking in winter? Of course! It's the season where a blanket of snow softens the rough terrains and turns the trails into a roller coaster bliss.

Lower Saint John River Valley

Indulge in adventure with a side of stunning views. Paddle on the winding Saint John River; take a historic cable ferry across the river; explore the murals in the town of Sussex. The Lower Saint John River Valley is both a breath of fresh air, and cosy blanket of historic comfort.

Upper Saint John River Valley

Follow the river to authentic experiencesEnjoy the peaceful beauty of vast farming lands, or the dramatic scenery of a waterfall and gorge; stop in at some of the farmers’ markets that proudly display produce grown here; explore towns where residents are equally proud to display their creativity and culture. In the Upper Saint John River Valley, authentic experiences await at every turn.

Parks

The feeling of living without limitsNo walls. No deadlines. No expectations. Take a deep breath—when you explore New Brunswick’s 12 parks, you celebrate the freedom of living on your terms. Take it all in at your own speed. Cruise along Eastern Canada's best mountain biking trails; hike to waterfalls tucked away in lush forests; camp under starry skies; or just lounge on a beach. There's no better way to recharge your batteries than with some time well spent in our great outdoors.

Apple Orchards and U-Picks

Fields of flavours. Crisp, crunchy apples, fresh from the tree; sweet and tart berries, dark and delicious; gorgeous fresh vegetables, straight out of the fields; there’s nothing quite like the taste of produce picked from a small, local farm. And New Brunswick has all of your favourites! Strawberries, raspberries, blueberries, and countless fresh vegetables like corn, squash, potatoes, and tomatoes are available at roadside farm stands, and at special U-pick farms. Bring your appetite and get ready to taste something delicious!

Covered Bridges

Cross over a century of time Get ready to be whisked away to a simpler time—New Brunswick’s covered bridges are living records of times past. A covered bridge is a timber-truss bridge with a roof and siding. These coverings extend the bridge’s lifespan by shielding it from the worst the Canadian winter can throw at it, and they were once an integral part of life in New Brunswick communities. You can still find these structures in most areas of the province – nearly 60 of them – but Kings County, in the Sussex area, is the Covered Bridge Capital of Atlantic Canada.

Made In New Brunswick

Take home some genuine New Brunswick. New Brunswick’s history is one of resourcefulness. Of making the most of the land, and of using our own ideas, hands, and labour to manufacture the products our people need. Today, that’s as true as ever. New Brunswickers are proud of the products we make, and are even more proud to share them with visitors. So watch for locally-made treasures in your travels, such as art, jewelry, woodwork, pottery, or even soap.

Celtic

Slàinte Mhaith. Good health!“Celtic” is a word used to describe the languages and cultures of the Celtic Nations: Ireland, Scotland, Wales, Cornwall, the Isle of Man, and Brittany. Given that so many people from these nations immigrated to New Brunswick, it’s not surprising that Celtic culture has influenced the places, people, foods, music, and language of the province. Highland dancing, tartans, kilts and Gaelic music are everywhere.

Miramichi

Legendary fishing lives here.Famous for its world-class salmon fishing and local friendliness, this is one city that lets you experience the best of what the great outdoors has to offer. A trip to the City of Miramichi and its valley is about authentic spirit, nature, and a total sense of renewal.

Lighthouses

Follow the coastline (one lighthouse at a time). Nothing defines New Brunswick’s coastline more than the lighthouses that still stand tall as sentinels of the sea. Getting close to them is feeling close to the seafaring history that shaped this place. The lower St. John River has a unique inland system of lighthouses that was designed to safely guide the old paddlewheeler steamers along the river in days gone by. The coastal lighthouses were known as “sea lights,” while the lighthouses on New Brunswick’s inland shorelines were called “beacon lights”.

Dog Sledding

Let’s hear it for paw power Dog sledding used to be a means of transportation in northern countries like Canada. Did you know you can experience this quintessential winter activity here in New Brunswick?

Mountain Biking

From singletrack to downhill. Whether mountainside, hillside, or a challenging flatland, our terrain is as big as your ambitions. So when you visit, test yourself on our bike trails, singletrack, and dirt tracks. If you’re a seasoned mountain biker, you may find you’ve met your match here in New Brunswick. And if you’re still learning, you’ll find trails just right for your comfort zone.

River Valley Scenic Drive

Sit back, relax, and go with the flow. You don’t need a plan. Just take your cue from the river, and meander your way from memory to memory. This historic 512 km (318 mi.) drive is a romantic combination of inspiring landscapes and rich culture. Discovering Canada’s 38th Heritage River will have you eating, exploring, and celebrating from end to end. The Saint John River route twists and turns from the city of Edmundston to the city of Saint John as re-creations, re-enactments, and pastoral charm line the banks no matter where you travel.

Museums

Our stories. Yours to discover. You’ll naturally encounter fascinating New Brunswick stories on your travels, no matter where you venture. Our towns and villages carry history in the people, language, landscape, and buildings. Our shorelines and their natural monuments are shaped by time itself. Even the trees in our forests are grand memories of time past. But when it comes to getting to know New Brunswick, you simply have to visit one of our museums and historic sites.

Bathurst

Take your time. Fall in love. Indulge in a good meal at a downtown restaurant; play a round of golf on a beautiful course; relax on the beach and take in the sights, sounds, and scents of a pristine seashore. Bathurst and the Chaleur region is a place to play, refresh and rejuvenate.

Our Roots

A multifaceted cultural fabric. The culture of New Brunswick—as felt in our music, foods, language, festivals, built environment, and history—is a fascinating mélange influenced by Indigenous, French, British, Irish and Scottish settlers, that is constantly changing with the influx of people from other parts of the world.