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Breweries

Flavourful beers, crafted with care.Given that the iconic Moosehead brewery was started in Saint John in 1867, perhaps it’s not surprising that New Brunswick continues to enjoy a booming beer industry. Microbreweries across the province are wooing locals, enticing visitors, and garnering national recognition along the way.

Parks

The feeling of living without limitsNo walls. No deadlines. No expectations. Take a deep breath—when you explore New Brunswick’s 12 parks, you celebrate the freedom of living on your terms. Take it all in at your own speed. Cruise along Eastern Canada's best mountain biking trails; hike to waterfalls tucked away in lush forests; camp under starry skies; or just lounge on a beach. There's no better way to recharge your batteries than with some time well spent in our great outdoors.

Saint John

The only city on the Bay of FundyWalk narrow streets of well-preserved, 19th-century architecture; linger in the historic Saint John City Market and adjacent King’s Square; spend time relaxing in a café or microbrewery. There’s no other place in the Maritimes where the urban charms of a vibrant, historic city nestle up against the grand, natural allure of a world-famous bay.

Loyalist Legacy

A sudden and dramatic population explosion. After the American Revolution, there was a large group of ‘American Yankees’ who chose to remain British subjects. They fled the United States for Canada—which at this point remained in British hands—and they became known as the Loyalists.

Our Roots

A multifaceted cultural fabric. The culture of New Brunswick—as felt in our music, foods, language, festivals, built environment, and history—is a fascinating mélange influenced by Indigenous, French, British, Irish and Scottish settlers, that is constantly changing with the influx of people from other parts of the world.

Covered Bridges

Cross over a century of timeGet ready to be whisked away to a simpler time—New Brunswick’s covered bridges are living records of times past. A covered bridge is a timber-truss bridge with a roof and siding. These coverings extend the bridge’s lifespan by shielding it from the worst the Canadian winter can throw at it, and they were once an integral part of life in New Brunswick communities.

Lighthouses

Follow the coastline (one lighthouse at a time). Nothing defines New Brunswick’s coastline more than the lighthouses that still stand tall as sentinels of the sea. Getting close to them is feeling close to the seafaring history that shaped this place. The lower St. John River has a unique inland system of lighthouses that was designed to safely guide the old paddlewheeler steamers along the river in days gone by. The coastal lighthouses were known as “sea lights,” while the lighthouses on New Brunswick’s inland shorelines were called “beacon lights”.

Magnetic Hill

Do you trust your own perception? Cars simply don’t roll uphill. It's impossible, right? Well, drive to the bottom of this world-famous hill, shift into neutral, and be prepared to be amazed. Your car will roll uphill in total defiance of natural law, even as your brain is telling you it's simply not possible. Is it magnetic, an illusion, or a gravitational mystery? Stories about Magnetic Hill have been around since the early 1800s, and this wondrous place has been puzzling visitors for decades.

Mountains

Find yourself above the fray of modern life. When you escape to New Brunswick’s Appalachian Mountains, you connect more deeply with your own true spirit. But you also discover an intensely meaningful separation. Here, 400-million-year-old mountains invite you to embrace vertical distance from hectic everyday life. The Appalachian Mountain Range—a chain of ancient, eroded mountains that have created river valleys and low, gently rolling hills—is the most mountainous region in New Brunswick. Breathe deeply as you journey along clean waterways and through magnificent woods.

Trails

Feel more alive with every step The deeper you venture into the forested wilds, the deeper your sense of being refreshed. Our pure, natural world—its smells, sounds, and sights—has the power to renew you. Embrace it and chase it—with 80% forested land, New Brunswick is rich with opportunity both on and off the beaten path.

Rivers

Go with the flow—or fight the current.Every river has two sides. Down current and up. And both are worth exploring—it just depends on the kind of mood you're in. Go ahead and amble lazily along with the flow of the water. Take it slow and take it all in. Or, be bold, and challenge yourself to an upriver, whitewater fight. No matter what, like a river cuts through the earth and finds its way through the landscape, it has a way of getting under your skin, and finding its way into your very soul.