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Saint John River

The people of Wolastoqiyik First Nation call the Saint John River Wolastoq, which is Maliseet for "beautiful river”. Today’s travellers describe it using pretty much the same words. So why not make the Saint John River your next scenic drive?

Appalachian Range Route

Find yourself. At the top of the world.The higher the elevation, the greater the sense of separation from the hustle and bustle of our daily grind. This 278 km (172 mi.) road trip has you hiking, biking, and paddling through 400-million-year-old mountains. Here, being outdoors is a way of life, and unspoiled vistas will meet you at every step of the way. Let us guide you to the top of the Maritimes’ highest peak, or get a canoe’s-eye-view of the scenery below. Top it off with campfire tales told under the stars.

Miramichi River Route

Take your rod. Abandon your inhibitions.Let the gentle river set the pace. Bide your time. The fish certainly are. This 180 km (112 mi.) adventure is defined by its marquee attraction: some of the best salmon fishing the world has to offer. Cast a line for the King of Game Fish, and be sure to enjoy the moment. But the salmon aren’t the whole story. The plot thickens on this road trip with hearty home-cooked meals, thrilling river tube rides, and rich communities whose history has been carved by the currents.

Loyalist Legacy

A sudden and dramatic population explosion. After the American Revolution, there was a large group of ‘American Yankees’ who chose to remain British subjects. They fled the United States for Canada—which at this point remained in British hands—and they became known as the Loyalists.

Downhill Skiing

Tackle our wide-open slopes your way.Freedom. It’s one of the feelings that defines a great downhill ski or snowboard experience. But at the busy mega-resorts and overcrowded hills of many winter sports destinations, you can’t help but feel cramped instead of pumped. New Brunswick is the antidote (and it doesn't hurt that it receives the most snow in the Maritimes). Our exciting hills and runs are as exhilarating as any—but also give you space. Space to actually feel the energy of the wilds surrounding you.

Artisans

Made by hand. From the heart. You learn a lot about a place through the art of its people. The stories told in the quilts, knits, carvings, and paintings give a sense of our community’s culture. Each work is a living memory of the person and place it came from.

Maritimes

Fun, authentic, welcoming, and proud. Maritime culture is defined by its connection to the sea—it’s a history of people living near, by, and on the ocean. It’s shaped by people’s reliance on natural resources. It’s why it shines so brightly in the fishing villages, farming areas, and small, livable cities that dot our landscape as much as so many lighthouses.

Campbellton

Welcome to unfiltered nature.Explore a waterfront city with all of its restaurants and shops. Scale a mountain, whether to bike, ski, or hike it; park your RV or pitch your tent at a provincial park. Campbellton is the vacation gateway to a world of adventures in the Restigouche area: a large, wild, mountainous expanse in Northern New Brunswick.

Reversing Falls Rapids

Strong enough to reverse a river.A healthy respect for nature is not only responsible, it’s often practical. The Bay of Fundy tides are the highest on the planet—which means they have some punch.

Fredericton

Welcome to New Brunswick's riverside capitalRelax with locals over a craft beer on a lively patio; dive into rich history on display throughout the city; catch a show at the theatre; explore gorgeous parks by land or water. In Fredericton, the urban comes with a delightful side of nature.

Magnetic Hill

Do you trust your own perception? Cars simply don’t roll uphill. It's impossible, right? Well, drive to the bottom of this world-famous hill, shift into neutral, and be prepared to be amazed. Your car will roll uphill in total defiance of natural law, even as your brain is telling you it's simply not possible. Is it magnetic, an illusion, or a gravitational mystery? Stories about Magnetic Hill have been around since the early 1800s, and this wondrous place has been puzzling visitors for decades.

Ziplining & Aerial Adventures

Ziplining, Aerial Adventures, Canopy Tours, Ropes Courses - Feel the rush Some places are just made for heart-pumping adventure. With its wide open spaces, endless forests, powerful tides and bigger than life nature, New Brunswick is one of those places.

Breweries

Flavourful beers, crafted with care.Given that the iconic Moosehead brewery was started in Saint John in 1867, perhaps it’s not surprising that New Brunswick continues to enjoy a booming beer industry. Microbreweries across the province are wooing locals, enticing visitors, and garnering national recognition along the way.

Ferries

Travelling by water is always refreshing.Throughout history, the people of New Brunswick moved, traded, hunted, and explored by water. When you travel by ferry, you honour this heritage, but you also add a depth of wonder to your vacation. Because travel by ferry is a chance to relax, unwind, and take in the natural world around you. You’re even likely to get a glimpse of whales, porpoises, sea birds, and other wildlife on your journey.

Southeast

Dip more than just your toes into this region. Jump into the warmest saltwater beaches in Canada; follow the music to the richness of Acadian culture; camp by the sea or explore a provincial park. A seaside treasure, Kent County and the Southeast region is equal parts warm water and friendly people.

Scenic drives

Every road leads to wonder. The open road is freedom. And vacations are defined by freedom. The freedom to explore the routes that feel right, and to stop wherever your heart takes you. So jump in a car, hit the road, and take in New Brunswick at your own pace. There are five signature scenic drives—each with colour-coordinated road signs to guide you.

Farmers Markets

From farm to table.Farmers’ markets are wonderfully authentic, dynamic, and local experiences. Here, local growers, artisans, performers, and residents unite in a friendly and casual mélange. It’s one of the best ways to feel the authentic energy of a place. Become a part of one of these gatherings, and you’ll enjoy social mingling, discussions with growers and vendors, and of course countless fresh foods, delicious baked goods, and satisfying treats.

Maple Syrup

A sweet story with a long history.Whether drizzled over pancakes, added to a smoothie, frozen into candy, or used in a cocktail, maple syrup is a distinctively delicious way to add some sweetness. Maple syrup has a long history in our province, and New Brunswick is now the second largest maple producer in Canada (third in the world), with a production of over four million kilograms of maple syrup per year, some of it exported in 35 countries.

Trails

Feel more alive with every step The deeper you venture into the forested wilds, the deeper your sense of being refreshed. Our pure, natural world—its smells, sounds, and sights—has the power to renew you. Embrace it and chase it—with 80% forested land, New Brunswick is rich with opportunity both on and off the beaten path.

Restigouche River

The locals like to call it “running the Restigouche” and for good reason. The Restigouche River, a Canadian Heritage River, is a canoeist’s and salmon angler’s paradise.

Our Chefs and Restauranteurs

Ready, set, indulge!The places you visit can tell stories as interesting as the food itself. Here, a day out can include a lobster roll from a food truck, fish and chips from a beachside bistro, a gourmet lunch on a riverside patio, or a picnic in the woods that you assembled yourself. And an evening out, especially in our towns and cities, could take you anywhere from an oyster bar to a French-inspired bistro, a country inn, a warm pub, or a family-friendly spot on main street.

Paddling

Thousands of kilometres of waterways to discover.When you’re just inches from the surface of the water, and gliding silently through it, you and the natural world you’re exploring become one. In New Brunswick, there are swift rivers and calm ones, scenic coastlines, picturesque lakes, and placid bays.

ATV

Explore by ATV or side-by-side. If you quad, you know that enjoying the backcountry can be even more fun on four wheels. New Brunswick’s immense territory—with more than 10,000 km (6,200 mi.) of trails along coastlines, mountains, forests, and streams—makes it perfect for ATVing and side-by-siding. Residents have been respectfully and safely enjoying our wild country by quad for decades. And we invite you to see for yourself—the only thing more epic than our wilderness is your sense of adventure!

Miramichi River

Welcome to world-famous fly-fishing. The Miramichi River is a dream destination for anyone into Atlantic salmon fishing – or looking to start. Guides can take you to private pools where you’ll spend the day fishing in a beautiful setting. A variety of cottage, cabin, and lodge options mean it’s easy to find the right accommodation overlooking your stretch. Or if you prefer, pitch a tent—after all, fishing and camping go together like rod and reel.

Distilleries

Raise your glass to our spirits.A distant past tied to moonshine—involving backroad bootleggers and criminal rum-runners—has since transformed into a sophisticated and modern distilling industry based on artistry, flavour, and expertise.