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Magnetic Hill

Do you trust your own perception? Cars simply don’t roll uphill. It's impossible, right? Well, drive to the bottom of this world-famous hill, shift into neutral, and be prepared to be amazed. Your car will roll uphill in total defiance of natural law, even as your brain is telling you it's simply not possible. Is it magnetic, an illusion, or a gravitational mystery? Stories about Magnetic Hill have been around since the early 1800s, and this wondrous place has been puzzling visitors for decades.

Ziplining & Aerial Adventures

Ziplining, Aerial Adventures, Canopy Tours, Ropes Courses - Feel the rush Some places are just made for heart-pumping adventure. With its wide open spaces, endless forests, powerful tides and bigger than life nature, New Brunswick is one of those places.

Ferries

Travelling by water is always refreshing. Throughout history, the people of New Brunswick moved, traded, hunted, and explored by water. When you travel by ferry, you honour this heritage, but you also add a depth of wonder to your vacation. Because travel by ferry is a chance to relax, unwind, and take in the natural world around you. You’re even likely to get a glimpse of whales, porpoises, sea birds, and other wildlife on your journey.

Southeast

Dip more than just your toes into this region. Jump into the warmest saltwater beaches in Canada; follow the music to the richness of Acadian culture; camp by the sea or explore a provincial park. A seaside treasure, Kent County and the Southeast region is equal parts warm water and friendly people.

Breweries

Flavourful beers, crafted with care.Given that Moosehead, Canada’s oldest independent brewery, is located in Saint John, New Brunswick, perhaps it’s not surprising that New Brunswick continues to enjoy a booming beer industry. Microbreweries across the province are wooing locals, enticing visitors, and garnering national recognition along the way.

Farmers Markets

From farm to table.Farmers’ markets are wonderfully authentic, dynamic, and local experiences. Here, local growers, artisans, performers, and residents unite in a friendly and casual mélange. It’s one of the best ways to feel the authentic energy of a place. Become a part of one of these gatherings, and you’ll enjoy social mingling, discussions with growers and vendors, and of course countless fresh foods, delicious baked goods, and satisfying treats.

Scenic drives

Every road leads to wonder. The open road is freedom. And vacations are defined by freedom. The freedom to explore the routes that feel right, and to stop wherever your heart takes you. So jump in a car, hit the road, and take in New Brunswick at your own pace. There are five signature scenic drives—each with colour-coordinated road signs to guide you.

Maple Syrup

A sweet story with a long history.Whether drizzled over pancakes, added to a smoothie, frozen into candy, or used in a cocktail, maple syrup is a distinctively delicious way to add some sweetness. Maple syrup has a long history in our province, and New Brunswick is now the second largest maple producer in Canada (third in the world), with a production of over four million kilograms of maple syrup per year, some of it exported in 35 countries.

Trails

Feel more alive with every step The deeper you venture into the forested wilds, the deeper your sense of being refreshed. Our pure, natural world—its smells, sounds, and sights—has the power to renew you. Embrace it and chase it—with 80% forested land, New Brunswick is rich with opportunity both on and off the beaten path.

Restigouche River

The locals like to call it “running the Restigouche” and for good reason. The Restigouche River, a Canadian Heritage River, is a canoeist’s and salmon angler’s paradise.

Our Chefs and Restauranteurs

Ready, set, indulge!The places you visit can tell stories as interesting as the food itself. Here, a day out can include a lobster roll from a food truck, fish and chips from a beachside bistro, a gourmet lunch on a riverside patio, or a picnic in the woods that you assembled yourself. And an evening out, especially in our towns and cities, could take you anywhere from an oyster bar to a French-inspired bistro, a country inn, a warm pub, or a family-friendly spot on main street.

Paddling

Thousands of kilometres of waterways to discover.When you’re just inches from the surface of the water, and gliding silently through it, you and the natural world you’re exploring become one. In New Brunswick, there are swift rivers and calm ones, scenic coastlines, picturesque lakes, and placid bays.

Miramichi River

Welcome to world-famous fly-fishing. The Miramichi River is a dream destination for anyone into Atlantic salmon fishing – or looking to start. Guides can take you to private pools where you’ll spend the day fishing in a beautiful setting. A variety of cottage, cabin, and lodge options mean it’s easy to find the right accommodation overlooking your stretch. Or if you prefer, pitch a tent—after all, fishing and camping go together like rod and reel.

ATV

Explore by ATV or side-by-side. If you quad, you know that enjoying the backcountry can be even more fun on four wheels. New Brunswick’s immense territory—with more than 10,000 km (6,200 mi.) of trails along coastlines, mountains, forests, and streams—makes it perfect for ATVing and side-by-siding. Residents have been respectfully and safely enjoying our wild country by quad for decades. And we invite you to see for yourself—the only thing more epic than our wilderness is your sense of adventure!

Distilleries

Raise your glass to our spirits.A distant past tied to moonshine—involving backroad bootleggers and criminal rum-runners—has since transformed into a sophisticated and modern distilling industry based on artistry, flavour, and expertise.

Exploring By Motorcycle

Take the road less travelled. The thrill of the open road; the feeling of wind rushing by you; the deeper connection you feel to the world around you when you aren’t separated from it by glass and steel. If you’re a motorcyclist, you know what makes travel by motorbike so special. New Brunswick’s winding country roads, stunning coastal drives, and urban streets beg to be explored by motorcycle. But it’s not just about our marquee attractions.

Camping

From rustic to glamping.There are few better ways than camping to slow down, breathe deeply, and enjoy the pleasures of having nothing at all weighing on your mind. New Brunswick has stunningly beautiful places to find your peace and quiet.

Exploring By Electric Vehicle

Explore by electric vehicle. With confidence.The rushing Reversing Falls Rapids; waves lapping the seashore; wind gently rustling the leaves—you’ll connect with our nature so much deeper when it’s not competing with the roar of an engine. And wherever you venture, you’ll never have to worry about having enough juice to get there—and back. New Brunswick’s eCharge Network includes both fast-charging level 3 (400 Volt) and standard level 2 (240 Volt) charging stations. So you’ll always be able to find a convenient place to recharge. And the best part?