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We look forward to safely welcoming you. Please follow public health guidelines and contact each business directly to check their hours, offerings and COVID-19 requirements.


In New Brunswick we know how to do winter, whether we’re pulling out the gear to get outdoors or prefer staying cozy inside. There’s no hibernating and we don’t count the days on the calendar. Around here we make the most of everything the season brings, from the best snowmobiling in the Maritimes to awesome ski hills and snowy family adventures. Winter is part of us, and now is the time to get out there and discover something new.

Enjoy winter adventures while following public health guidelines. Stay up-to-date on COVID-19 safety measures here.

Explore NB Travel Incentive Program

We thank Atlantic Canadian residents who participated in the Explore NB Travel Incentive Program – Summer 2021. The program ended on November 30, 2021, and we are no longer accepting applications. Information on the status of claims can be found here.

We hope that you enjoyed your travels and will continue to explore everything New Brunswick has to offer!

Anna Mathis, Fiber Artist / Artiste en art textile

Inspired by NB

Discover the breadth and beauty of New Brunswick’s arts and culture scene. 

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